Hasan Köse

Leveraged AI tools (ChatGPT, Claude) for campaign texts, target group briefings, and creative ideation, demonstrably improving project productivity in daily operations.

Developed and documented n8n workflow logics, testing trigger, routing, and output structures to establish foundational frameworks for proprietary automation projects.

Designed comprehensive Google Ads campaign structures for three real companies, including keyword research, match-type logic, and ad group development, presenting results directly to management.

Implemented full tracking setups, including Meta Pixel, UTM parameters, GA4, and GTM, for continuous campaign data analysis and data-driven optimization.

Executed Meta-Ads campaigns with 3 creative variants, evaluating CTRs of 2.8%, 1.9%, and 2.1%, then reallocating budget to the strongest performer and documenting optimization logic.

Established a full tracking stack (GA4, GTM, UTM parameters) to continuously measure opt-in rates, click performance, and channel origin, consolidating data in Google Sheets.

Partially implemented n8n workflows, including form submission to Google Sheets and modeling triggers for MailerLite follow-up sequences, actively expanding the overall system.

Developed an end-to-end Newsletter Funnel in MailerLite, encompassing opt-in page, welcome sequence, and cross-channel content alignment with LinkedIn, implemented without external support.

Acquired approximately 10 new clients and 6 new employees within 6 months, independently managing a €1,200-€2,000/month budget with full responsibility from setup to reporting, without external briefing.

Systematically optimized Cost Per Lead (CPL) from €30-€70 through A/B/C creative testing across hook, copy, and messaging, utilizing up to 6 simultaneous variants to inform subsequent campaigns.

Configured and managed Meta Business Manager, Pixel, and Custom Conversions, ensuring precise campaign tracking and performance measurement.

Developed and implemented Meta campaign strategies, including audience targeting, ad creatives, and budget allocation, to maximize B2B lead generation and recruiting success.